NIRA is an answer to the evolving landscape and complexities of the commercial foodservice equipment and supply channel. Our collaboration is about serving the industry at the highest levels possible. In today's borderless world the ability to offer frictionless services to our manufacturers, dealers, consultants, and end-users is what sets our alliance apart. We exist to make your businesses better.
A Bit About Us
NIRA was founded by a group of seasoned manufacturer’s representatives who had the foresight to collaboratively evolve our support models in order to thrive in a rapidly changing foodservice industry.
Our mission is simple, provide our manufacturing brands with the knowledge, innovation, and technology needed to set new standards for supporting the foodservice equipment and supply channel.
NIRA believes in the personal touch of privately owned representative agencies who have the entrepreneurial spirit, work ethic, and vision to recognize the needs of the operator and manufacturing community.
Our Reach
Coast to coast there is a NIRA partner who can help brand solutions reach the right customer base.
Our Members
NAVIGATION SUPPORT ACROSS THE CHANNEL
At NIRA, we have first-hand knowledge of how challenging it can be to navigate the different industry channels. Utilizing the lessons learned from our decades of experience, we guide our clients through every step of the process so they don’t have to learn the hard way.
MANUFACTURING
NIRA’s foundation recognizes the value of representing independent manufacturers who are dedicated to producing quality products, who provide a 24/7 national service presence, and who are actively seeking the most innovative technological advances.
DESIGN
NIRA’s collective resources and affiliated partners enable us to support design services with a specific focus on equipment technology, efficiency, and culinary flow allowing the menu to drive equipment selection.
PROCUREMENT
As a national program partner in NIRA, brands join an enterprising network of KEC’s who deliver turnkey solutions to even the most complex projects while allowing for timely, cost-effective, and flexible procurement of equipment, supplies and materials.
INSTALLATION
NIRA’s extensive after-sale support services ensure our brands are installed correctly. Prior to products reaching their destination, NIRA’s technical management teams review equipment configurations and site placement avoiding the need for additional work ensuring a seamless installation.
CULINARY
NIRA’s value-add goes beyond the equipment. Our network of culinary labs, Chef’s, and equipment specialists provide support on every level from sizing to application to cost of ownership. Additional development services are available through NIRA’s shared services platform.
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COMBINED YEARS EXPERIENCE
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States Covered
VALUE ADD-VANTAGE
From the lower 48 to North America, NIRA offers decades of passion and combined experience in sales, marketing, design, and procurement with emphasis on culinary, installation, service, and navigating the channel for the manufacturer and end-user communities. NIRA is a value-based, fixed-cost solution to the many daily and long-term challenges faced in the foodservice industry. The best of independent entrepreneurial spirit and collaboration, NIRA, reimagining the foodservice representative!
COMMUNICATE
NIRA’s like-minded approach utilizes common CRM systems to effectively communicate with quoting, order tracking, installation, and service management to avoid duplication of efforts and deliver expedited results. A shared approach with marketing, newsletters, and culinary programs creates a unified reach to deliver more impactful messaging to the simplest and most complex challenges faced by today’s operators.
ELEVATE
NIRA’s vision combines experience and youth to breed future success. Through collaborative efforts and shared national platforms, NIRA’s national training program will reimagine the development of the next generation of sales, culinary, management and internal support associates.
ADVOCATE
The combined experience of NIRA members empowers our team of national professionals to be strong advocates who redefine the word “brand synergy.” These common strengths provide the keys to access closed doors reaching the decision makers who are in pursuit of “solutions for the right reasons” at both the channel partner and multi-unit operator level.
COORDINATE
Brand excellence is achieved through coordinated warranty services that promote client assurance even when things go awry. NIRA provides a direct line of support for warranty management and after-warranty management for diagnosis, tech dispatch, parts procurement, and follow-up action through our dedicated resolution center.
CELEBRATE
At NIRA, we celebrate the combined successes of our national alliance, manufacturing brands, service networks, customers, and affiliated partners. We acknowledge the shared commitment to high professional standards, technology, and an awareness of the ever-changing industry challenges. These investments are building a foundation that will not only strengthen the foodservice industry but ensure continued success for all.
Contact Us
Contact Info
Want to get in touch? We’d love to hear from you. To reach us send a note and a team member will follow right up.