NIRA is an answer to the evolving landscape and complexities of the commercial foodservice equipment and supply channel. Our collaboration is about serving the industry at the highest levels possible. In today's borderless world the ability to offer frictionless services to our manufacturers, dealers, consultants, and end- users is what sets our alliance apart. We exist to make your businesses better.
A Bit About Us
NIRA was founded by a group of seasoned manufacturer’s representatives who had the foresight to collaboratively evolve our support models in order to thrive in a rapidly changing foodservice industry.
Our mission is simple, provide our manufacturing brands with the knowledge, innovation, and technology needed to set new standards for supporting the foodservice equipment and supply channel.
NIRA believes in the personal touch of privately owned representative agencies who have the entrepreneurial spirit, work ethic, and vision to recognize the needs of the operator and manufacturing community.
Our Reach
Coast to coast there is a NIRA partner who can help brand solutions reach the right customer base.
Our Members
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NAVIGATION SUPPORT ACROSS THE CHANNEL
At NIRA, we have first-hand knowledge of how challenging it can be to navigate the different industry channels. Utilizing the lessons learned from our decades of experience, we guide our clients through every step of the process so they don’t have to learn the hard way.
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MANUFACTURING
Aligning operator goals with the features and benefits of unique equipment fits, brands and categories to achieve ease of operation and security of purchase.
Extensive experience equals deep industry insights. By tapping into the knowledge we’ve acquired over time we’re able to allow for flexible application of products with a focus on efficiency,cost-effectiveness, and longevity at every turn.
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DESIGN
Maximizing our collective resources to support design services with a specific focus on equipment technology,efficiency, and culinary flow.
NIRA is your partner in design innovation with a vast network of design resources integrable at any stage of the project journey. From project infancy to prototype and product iteration, NIRA allows brands to perfect and execute their design goals based on the latest industry technologies and breakthroughs.
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PROCUREMENT
Proactive logistical network designed to coordinate and streamline supplier and manufacturer processes in real-time for complete project management.
Partnerships breed success. As a national program partner in NIRA, your brand joins an enterprising network of KEC’s who deliver turnkey solutions to even the most complex projects while allowing for timely, cost-effective, and flexible procurement of supplies, materials, and support services.
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INSTALLATION
Proper installation of your products for seamless functionality, top-quality standards, and client satisfaction.
A vital feature of our after-sale support services is making sure your products are installed correctly. By the time your products reach their destination, NIRA tech specialists are fully versed in their features and requirements, ensuring manufacturer-approved configurations, site placement, and maintenance for optimal operation and lifespan.
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CULINARY
Mutual culinary resources to provide assistance and answers helping to navigate all foodservice segments with surefire industry guidance.
From the organization to the individual, NIRA’s value-add goes beyond the product. Our network of culinary centers and shared service platforms allow Architects, Design Consultants, Dealers, Operators, Owners, Managers and Chefs to play impactful roles in their organization and the industry as a whole. We provide support on everything from sizing and application to production engineering, preventative maintenance and much more.
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Test Kitchens
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CHEFS
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Combined Years Experience
VALUE-ADD SOLUTIONS
With NIRA, value-add isn’t an industry obligation — it’s an opportunity to change the way we see foodservice and we’re with you every step of the way from concept to execution and beyond.
COMMUNICATE
Breathe life into your networking capabilities with our advanced quoting, tracking, and development systems personalized to your products and services. We feature a full range of technology and marketing offerings designed to exercise forward-thinking collaboration.
ELEVATE
NIRA activates your manufacturing and supply potential with a platform to refine,reinvent and modernize all of your processes. Our strategic partnerships with industry specialists open the door to concept development, operations engineering & innovation, and space planning and procurement through Culinary Development and After-Sale Support Services.
FACILITATE
NIRA activates your manufacturing and supply potential with a platform to refine, reinvent and modernize all of your processes. Our strategic partnerships with industry specialists open the door to concept development, operations engineering & innovation, and space planning and procurement through Culinary Development and After-Sale Support Services.
COORDINATE
Achieve brand excellence with coordinated warranty services that promote client assurance even when things go awry. NIRA provides a direct line of support for warranty management and after-warranty management with rapid response times for diagnosis, tech dispatch, parts procurement, and follow-up action status through our dedicated resolution center
Contact Us
Contact Info
Want to get in touch? We’d love to hear from you. To reach us send a note and a team member will follow right up.